The Gap Has Weight

Artefacts

The campaign takes shape across media.

The podcast, infographic, image, and object each carry the same argument in a different form, grounded in the same evidence.

Mock podcast cover artwork

Audio piece

The short audio piece that carries the emotional case

An interview-led audio piece gives the emotional case a human voice people can stay with.

Mock infographic layout

Infographic

The one-frame version of the evidence

The infographic turns the key figures into a form that can be understood at a glance and carried into public discussion.

Mock campaign poster

Campaign image

The still or poster that gives the campaign a face

A still or poster gives the campaign a recognisable public face that can travel into classrooms, posters, and public circulation.

Mock physical artefact render

Physical artefact

The object that turns the message into something tangible

An object or documented form gives the argument physical weight and makes it harder to dismiss as just another statistic.

Across the media pieces

Each form presses on the issue differently

  • Podcast: carries the emotional case in a human voice.
  • Infographic: condenses the evidence into one readable frame.
  • Campaign image: gives the message a face people can recognise and remember.
  • Physical artefact: makes the issue tangible enough to confront in person.

Sources

The evidence behind the campaign and its media pieces

  1. Workplace Gender Equality Agency. (2026). Employer gender pay gaps report 2024-25. https://www.wgea.gov.au/publications/employer-gender-pay-gaps-report
  2. Workplace Gender Equality Agency. (2025). Ages and wages report 2025. https://www.wgea.gov.au/Publications/Ages-and-Wages-2025
  3. Workplace Gender Equality Agency. (2026). Gender pay gap data. https://www.wgea.gov.au/pay-and-gender/gender-pay-gap-data
  4. Workplace Gender Equality Agency. (2026). The gender pay gap. https://www.wgea.gov.au/the-gender-pay-gap
  5. Workplace Gender Equality Agency. (2025). Commonwealth public sector gender equality scorecard. https://www.wgea.gov.au/publications/Commonwealth-public-sector-gender-equality-scorecard
  6. Australian Bureau of Statistics. (2026). ABS gender pay gap data. https://www.wgea.gov.au/data-statistics/ABS-gender-pay-gap-data
  7. Bankwest Curtin Economics Centre and Workplace Gender Equality Agency. (2025). Gender Equity Insights 2025: The power of balance. https://www.wgea.gov.au/publications/gender-equity-insights-series
  8. Fair Work Ombudsman. (2026). Pay and wages. https://www.fairwork.gov.au/pay-and-wages
  9. Australian Human Rights Commission. (2026). Workplace rights. https://humanrights.gov.au/know-your-rights/rights-of-individuals/workplace-rights
  10. UN Women. (2026). Economic empowerment. https://www.unwomen.org/en/what-we-do/economic-empowerment